Email Marketing - Managed Accounts - What you have to do!

Material for Email Marketing

Every campaign requires material to send to clients, whether they are responding from a page on your website with an "opt in to our newsletter" box, from an email you may have sent them or from a link about products or services. There is always an element of input from you that cannot be avoided if you are to have successful email marketing campaigns.
 
In every campaign you will provide the email list, literature, text and images; we will then put it into the template and send it out to your email list. The more information you can provide for us to do our job with the quicker your campaigns get off the ground and start producing results.

Below is a list of items that can be used to get your message across to your existing clients and prospective customers. Your email list can come from your existing clients or from businesses you have dealt with in the last twelve months. The best lists have the persons permission to send information to them, so if you are intending to send to businesses that may have been in contact with you over the last year, then it could be a good idea to ask them over the phone if they would like to receive the occasional email from you about offers etc. Usually no one refuses in our experience.

Vehicles for getting your message out there

• Newsletters 
• Articles 
• Special and Seasonal Offers 
• Success stories 
• New product or services 
• Enhancements to existing products or services 
• Information on what you are doing in your firm, who is new etc 

We will discuss what you need to do and provide you with a list of information required depending on the subject being marketed. Once we have that we can quickly turn round the end product and set out on the campaign. We will always involve you in decision making around the campaign and keep you informed.

Costs

Standard email marketing managed account - prices are net of VAT

• Set up fee including adaptation of standard template would be between £45.00 and £140.00 
• Monthly fees - £70.00 per month for sending up to 2000 emails each month 

Optional Extra's

Not every one is comfortable with writing up their own material for marketing be that on the Internet or with traditional forms like brochures, flyers, newsletters and adverts.
 
We can provide additional services if you either don't have the time to write the material or don't feel you have the skills. These services can be seen below.
 
What we charge for the services below will depend on how much information you can supply and the amount of work needed to achieve the objectives. Call us or fill in the contact form to discuss your circumstances and then work out what you need and how much that will cost.

• Copy writing

  This covers writing the content of newsletters from information supplied and for searching for additional information for inclusion in the newsletter or article

• newsletter writing

  Compilation of newsletters from basic information supplied and preparing copy for sending out to prospective and existing clients

• Article writing & syndication

  Writing articles about products or services from basic information supplied and preparing them for sending out to prospective clients and existing clients as per lists

• Optimising content

  Taking your content or content compiled by us and optimising it and the images for search engine friendliness thereby making categorisation easier for search engines and directories. Optimising content ensures better presence on the Internet.

• "Sales Orienting" text and images
   

  We can probably all write something about our services or products - what many of us can't do well is make it punchy enough and interesting enough to make the recipient want to find out more or buy what we are offering. This service addresses that aspect and helps to increase sales and visitors to your website

Terms and Conditions for a Managed Email Marketing Account

1. The Contract Term
The contract term for email marketing packages is twelve months from the date of signing and agreeing to this works order/agreement. Our terms are designed to encourage better service for you and compliance with anti-spam regulations. You agree to provide us with the marketing material we require by the dates we agree with you. If you are late providing the information we will not be sending marketing emails out on the dates specified, they will not go out until we receive the information requested.
 
By using our Email Marketing service, you are agreeing to the following terms and conditions, and as such, we recommend you familiarising yourself with the following:-

2. Anti Spam Policy

1. Artemis Media has a no tolerance spam policy that we take very seriously. User accounts will be terminated if they send unsolicited email messages. 
2. Spam is defined as unsolicited mass email to persons with whom you do have a business relationship or have not requested (opted-in) to join your mailing list. 
3. All users of our service must agree to only sending permission-based email newsletters as part of accepting this contract upon signup. This means that all existing email recipients must have opted-in to receive communications from the sending organisation.  
4. An opt-in can occur via a simple sign up form on a website, on a physical sign-up sheet or at a point of sale signup form. The form should include a clear explanation of what will be sent, the frequency of communications etc.  
5. You may send communications to businesses you have dealt with in the past twelve months, providing this person has not unsubscribed from your list.  
6. If you use a ‘purchased list' we would need to see verification from the list provider that the people on the list have consented to email approaches before allowing you to upload this list onto our system and send email to its list of recipients. 
7. Every email message contains a mandatory unsubscribe/opt-out link at the bottom of the message. This unsubscribe link cannot be removed. 
8. We provide our services only to those who adhere to our strict anti-spam policy. Using the system to send out emails to addresses obtained in any way other than a subscriber opting-in to your list may incur a charge of £100 plus VAT per incident, i.e. per email sent. 

You may not:

• Harvest email addresses from websites 
• Purchase lists 
• Have a pre-checked field on your subscription form 
• Have a signup form that adds the visitor to an unrelated list 
• Send out unrelated offers or content to your newsletter list 
• Add an email address to the list without the subscribers permission 
• Email someone who has requested to be removed from your mailing list 

3. We will ensure:

• Your subscriber registration page states why you are collecting the site visitors email address and how you plan to use their email address. Additionally by accepting our agreement, you have agreed not to sell or rent lists. 
• All of your new subscribers will be sent an email confirming their interest in receiving emails from you. 
• Every email generated from our system contains an unsubscribe link which automatically updates your subscriber lists to avoid the chance of sending unwanted emails to visitors who have unsubscribed. 

Privacy:
We do not sell, rent or give away your contact details to anyone. Your details as kept for our own use only to let you know of new product or other information which might be of interest or of use to you. You can have your contact details removed at any time by emailing us, (email address above) or by post to the above address or you can phone us.