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Information & Communications Technology News |
Online Trading increases by 40% |
Security Patches for Internet Explorer have been released |
OnLine trading growing fast
Analysts are reporting up to 40% increses in Internet Purchases which bodes well for anyone who has their website marketing set up properly. Stronger growth is expected as the year progresses. |
Microsoft patch to secure threat on Internet Explorer
Microsoft has has released security patches for the code which has been posted online and which would allow hackers to to attack vulverable Windows PC's via the ActiveX Controls.
Visit Microsoft for the patch or click on your settings to use automatic updates.
The above link will open in a new window and we have no control over the content of the website you will be visiting. |
Pay Per Click Fraud |
According to companies like Click Forensics, who provide online monitoring services, fraudulent click through's to websites could be costing advertisers considerable amounts of cash.
It believes that bogus clicks through to websites from products like the Search Engines On Line Advertising "Pay per Click" has increased to just over 14%.
Pay per Click is where the affililate company or advertisor agrees to pay a search engine like Google, Microsoft or Yahoo a commission for every click through to its own website from a search request by someone looking for products or services via the search engine's own search facility.
These sponsored links or pay per click links usually appear at the top and right of the screen and give the searcher a link to click through to the advertisor's own webstie.
Each time this happens the advertisor pays the search engine a commission hence the terms Pay per Click, which can vary from a few pence per click to many pounds, some can be over £50.00 per click, it depends on the competition the advertisor is bidding against when it arranges the click price with the search engine.
These bogus clicks are costing the advertising affiliate cash every month and it could be one of their competitors clicking through with a bogus click to run up the advertising bill of the advertisor.
Microsoft, Google and Yahoo all use affiliate Pay per Click methods and say that they are devoting resourses to combatting the problem.
There have been concerns on how the search engines who use the Pay per Click system actually establish what is and what isn't a genuine click and they have been criticised for not being open about the way a genuine click is sorted from a fraudulent click.
It is fair to say however, that advertisors can claim back the Click Charge on any clicks they find are fraudulent, and where the search engine itself discovers a fraudulent click it does not charge the advertisor.
Anyone found fraudulently clicking on a Google pay per click link can be delisted by the search engine from the adwords programme and any money in their account is frozen and kept by Google. Having said that it only applies to someone who has an adword account.
The moral to the story is - If you use Pay per Click make sure you monitor it! |
Internet Explorer Threats |
Microsoft warns of threat to Internet Explorer
A code has been posted online which would allow hackers to to attack vulverable Windows PC's via the ActiveX Controls. Microsoft has suggested that Windows users should disable the ActiveX and active scripting controls until they have solved the problem and issued a patch for fix it in browsers.
To download the patches click on this link to Microsoft's website The link will open in a new window, where we have no control over content. |
More and more firms winning business from the Internet |
According to Datamonitor there has been a 500% increase in businesses making money from the Internet since April 2004.
It is estimated that the number of UK businesses that are generating revenue from the Internet is now in excess of 1,000,000 (One Million).
This is fantastic news for small businesses as recent stats show that they are holding thier own against large companies aon the Internet and winning just as much business as thier large organisation counterparts.
If you have not already cottoned on to it, they way to fight the big boys is on the net!!!
But you really do need to know how to build accessible and practical websites that give returns. If yo don't know how to do that yourself - then make sure you use a web developer that does. Find out how we can help you get your share of the Inernet Sales bonanza click this link For more information on Market Research you can visit Datamonitor's website. Clicking on this link will open a new page. |
