Internet Marketing - The Key factorsPromoting your business on the InternetIf you want a good return form your website then you MUST promote it; this means making sure people can find your website and of course in marketing your goods and services you want customers to come back again and again. Whilst the key to this is always Good Content.
Good content does not just mean pretty images or animations but well written text that really means something to your visitor and links to the products and services that you want to sell. Remember many search engines cannot see images, they are a black hole to them. So don't fall into the trap of numerous images on pages. Where the Internet is concerned the phrase "A picture is worth a thousand words" is only true if it is accompanied by those words!!! Search Engine RankingsIf you have a website you will no doubt have been called by a certain company or companies about how they can guarantee to get you in first place on page 1 of Google for £250.00 or something like that.
Firstly - Only Google can guarantee you first place on any page and Secondly, they are not likely to do that unless you are willing to pay them handsomely for it are they? Thirdly - you don't have to be number one on Google to have a website that sells and sells well!
It could well be worth you paying for listing in directories so don't dismiss it. Make sure you are lisitng your website in the right directory. Its no use listing an ironmongers site in a directory for knitting for example. So look carefully at the client base they serve before commiting yourself. Optimising Web Pages & Link BuildingSearch Engine Optimisation  When optimising your website for search engines certain aspects of text and image configuration must be taken into consideration and the site content should then be built around this strategy.
These include Key words and phrases which relate to your pages and products, the heading and content of the page. The search engines will rank your pages on the content of the page and the connectivity between your content and your key words and phrases.
Remember, whenever you make a change to the content of your website our unique software recognises that and sends an email to the Google search engine to tell it that changes have been made and on what page they have been made.
This saves you time and is favoured by Google. It helps you to keep your site promoted because each time our software tells Google you have made a change it will send its search robot to view that page. Everyone else will have to wait for the monthly crawl by the robot, and sometimes it may not visit sites it deems less important for a number of weeks perhaps months.
Search Engines
Optimising a site well for search engine friendliness is quite a skilled series of tasks and what the average business owner must decide is whether their time should be better spent selling thier goods and services or learning how to be a web developer. To learn all the in's and out's of search engine optimisation can take some time and that time could be better spent on running your business effectively.
That is why we provide a one off or continuous optimisation package. We can assess your website and agree a marketing package on a monthly basis which will help promote your website and drive visitors to you. - Search Engine Services include
- Research keywords and phrases to select appropriate, relevant search terms
- Agree with you the Number of keywords to be optimised and what pages should be optimised. Additional keyword purchases will require Addendum or separate contract.
- Edit various html tags and page text as necessary prior to submission to selected search engines and directories.
- Create as required, additional web pages for the purpose of "catching" keyword/phrase searches.
- Hand-submit your pages to the search engines and directories agreed
- Create positioning reports for main site and any associated pages showing rankings in the major search engines and under which keywords.
Building In-Bound Links to your websiteCumbria Business Portal has over 16,000 inbound links to its website. The way the search engines value a site and its content is in - how the site is laid out,
- its navigability and
- the number of links that come to and
- the number of links that go from the website.
Search engines prize inbound links to the site over two way links or reciprocal links and to drive traffic you must generate enough inbound links to provide "value" and to inform all and sundry that your site is an important site and worth a visit. However, any old link won't do, it has to be an "appropriate link".
Unless you want to pay hundreds of pounds for Google adwords then link building is critical and should be undertaken by someone who understands the process and the value that is being added by selecting appropriate links. (inappropriate links work against you)
This way your rankings on search engine pages rises as your links gain you "points". Skilled link builders are worth their weight in gold!
You have two choices when it comes to marketing your website, you take the DIY option and learn how to become an Internet marketeer over a period of time, perhaps letting your business turnover and production suffer, or you can build your business and get someone skilled at internet marketing to do the job for you. Good link building is a skilled and focussed activity. Naturally for a quality service from skilled individuals in simple cash terms they are not what some might call cheap. Having said that, Link Building and Search Engine Optimisation between them drive traffic and web recognition, so it is probably easier to come at this from the other perspective -
How much is a non-performing website costing you? Our Link Building Service
First we research the links you need to have built and a strategy for the link building
Over a six month period, we will build an agreed number of Inbound links using tools like syndicated articles, syndicated press releases and directory listings.
These links will drive targeted traffic and help your Web site achieve higher rankings for the competitive keywords and key phrases we have recommended/agreed with you.
Once we have built the agreed number of links we will provide you with a report on the links that have been built. Articles and Newsletters![[File]](/sei/i/file-pdf.png) Article by D Birchall - The Route to Success (209.4 kB)
Writing articles about products that you sell and creating newsletters is a fantastic way of bringing interest and good content to your website. Articles can also be syndicated which means that links can be created to your website for other sites which point to your article or newsletter.
Again you might not feel that you have the skills to write an article or produce a newsletters, so here we can help you again - We can write them for you.
We will need basic information from you so that we can then write up the article for you or produce a newsletter.
Both can then be syndicated with other websites or even printed in hard copy for clients and prospective clients. They can be emailed to your client base from your websites mailing lists and are a great way of promoting your seasonal products or services.
Remember - Christmas is coming and you should now be planning your Christmas edition of your website. |
