Creativity in the Workplace

Creativity & Corporate Knowledge

People have ideas - not businesses, people learn - not businesses and creativity is the foundation on which our 'Knowledge Capital' is built.
 
More and more owners and managers are beginning to realise that Knowledge Capital is a major asset within a business. Knowledge capital is not simply information it is more than that; to simplify the matter it might help if we explain what we mean by knowledge.

We believe that knowledge is what is "in your head" all else is information

Lately, firms have been working or more accurately struggling with processes to manage information and increasingly at work we have more information passing across our desks in paper based hard copy and on our computers as soft copy/web based data than ever before.
 
Not only are we as owner managers, directors and employees required to view more information, we are also expected to retain if for instant use in winning business, making us leaner, more profitable, more competitive and more flexible. The phrase that knowledge is power has never been truer for those who have particular aspects of knowledge deemed important to the survival and profitability of a company.
 
But true power in the business setting can only come from the sharing of knowledge to achieve competitive edge within a company. This applies as much to the small business as it does to the large organisation.
 
Knowledge is needed at the level at which it is to be utilised effectively by all who require access. The restriction of knowledge is the biggest filter to organisational success in the west today and in particular within the UK and Europe.

We are born creative; it is what has made human-kind so successful in the evolutionary stakes.

Often what we need to learn is how and when to apply our creative nature and abilities. In business we must have focussed creativity which has time boundaries and parameters otherwise an open programme of creativity may well result in nothing except interesting thought and conclusions. Whilst that may be interesting it rarely pays the rent.
 
Understanding and applying the processes of creativity is not difficult, we can learn techniques which help us to be more creative, innovative and productive and from this process comes Effective Thinking.