Email Marketing - Self Managed accounts

Running your own Email Marketing Campaign

It's up to you; if you feel confident enough you can run your own campaign.
 
When you run your own campaign we supply you with Access to our Email Marketing Server, use of the Email Marketing software, a manual and email support so you are not on your own. If you experience a problem simply email us and we will help you sort it out.

What are the benefits of Email Marketing?

As you may already know, most people spend more time reading their emails than they do surfing the web. Email is one of the most powerful methods you can use to talk to visitors, potential customers, prospects and existing customers.
 
By using email wisely, consistently and appropriately, you should see an increased response from your subscribers – that could be feedback, service enquiries, registrations for memberships/courses or more orders through your website/phone/fax services.
 
The main benefits to 21st century businesses are;

• You can Improve your Marketing Skills and Responses 
• You can Improve your ranking and presence on the Internet 
• Generate an Increase in visitor numbers to your website 
• Generate Additional Sales Revenue 
• Increase your Profits 
• Save yourself time 
• Reduce the administration often associated with a marketing campaign through automation 
• Provide yourself with the ability to produce updates and additions instantaneously 
• Information generated helps you to understand your market better 

What does the package provide?

Email Template Design

You can use any of our professionally designed templates for your email newsletter pages, we can adapt an existing template design to meet your requirements or we can build you a bespoke (customised) email template to match your existing corporate image.

Simplicity is the Key

Simple layouts work best, for example, your logo and your website colours may work just as well if not better than a direct copy of your website home page.
 
Other simple factors are that users prefer to click through on blue underlined text based links (like this - Artemis Media as you hover your cursor over the link it will turn BLUE, try it) rather than clicking buttons, pictures or graphic based links. We talk to you about the look and feel you want and then build your email template to match your brand image.

Accessibility

All websites and electronic communications must conform to the Disability Discrimination Act, it's surprising how many people with websites are still unaware of this.
 
We will design your email template so that it conforms to the Web Content Accessibility Guidelines 2.0 recommended by the World Wide Web Consortium making it easy to use and to conform to current Email Marketing Legislation. All emails have an Automatic provision of a text only version for the benefit of those subscribers who may have difficulty reading graphical pages. This allows you the ability to encourage visitors to sign up for your newsletter and to email them using the html email system or in a text based format, according to their choice.

Legal Issues

In addition to the Accessibility Legislation there is legislation that covers email marketing. To meet legislation and avoid sending spam emails, users of email marketing software must allow recipients validate that they wish to be added to your lists and to be able to unsubscribe.
 
Therefore, to conform with this legislation each email must have a double opt-in process and a quick way to unsubscribe. We meet the legislation by providing these automatically in the template as an email is created, you don't have to do anything.
 
How does it work?
 
When someone signs up for a mailing list they will be sent an automatic response message to get them to confirm that they want to be part of the list. Your mailing list will then show them as having confirmed, if they don't confirm then you can remove them from the list or leave them there and email them until they hit the unsubscribe link (as each email carries an automatic unsubscribe link), and once they hit that link the system removes their email details.
 
We do it this way as not all Internet Service Providers (ISP's) allow automatic response emails through to their clients, for example users of AOL are often stopped from receiving automatic messages.

That's the fundamental nuts and bolts bit, now let us look at the interesting features of the Email Marketing Package!

Email Design:

Don't worry if you don't have a brand image, logo or business livery because you can choose from simple or more complex standard designs in our library all of which have "Clean layouts", with a clear message to maximise your results.
 
Our templates for your emails will fit into the Microsoft Outlook ‘preview pane' when shown in the Inbox making it more likely to be read. Depending on the complexity of your website design we may need to charge a premium for programming your email template to mirror your website, particularly if your website coding and functionality is complex.
 
We will always discuss this with you and agree a budget before starting any work.

Email Content:

You can add your own images, text and logos with complete customisation on how it looks and feels. The software also supports tables, images and a variety of text types including content from existing HTML pages. The system has an intuitive graphical interface with a point and click approach to performing tasks to make life easy for the user.
 
Personalised emails
Which would you prefer, ‘Dear Bill, Hello Joan, Hi there' or ‘Hi John'? By personalising emails your reading and click-through rates can increase up to 650%.

Automated Responses

One of the time saving elements in our system and service is the automated responders. Auto responders can be set up so that even though you are asleep or busy dealing with other customers, the system will take over the chore of responding immediately to an incoming email. By doing this your client feels that they are being attended to right away, that they matter and that you are looking after them.

What types of Email Auto Responders can be used?

You will see from the explanation below how auto responders can be created and utilised all of them save you valuable time and of course money by taking care of the most repetitive tasks. Auto responders will therefore send automatic replies to clients who: -

• Sign up to mailing lists sending a confirmation email to every new subscriber 
• Require Repeat email communications, such as reminders or welcome notices. Professional and coordinated repetition helps to build your reputation as a caring and efficient organisation.  

We use auto responders to send email at scheduled times or at a certain interval after a person subscribes to your list; so you could have auto responders for your new subscribers, a welcome, a special offer and a thank you, each timed for a given point after sign-up. On time, every time, emails sent at scheduled times become ‘expected' by your subscriber list with Tuesday and Wednesday providing the best responses.
 
Studies have shown that these are the best days to send your regular emails when users are more receptive to information. Auto responders are great for sending out product and service information to existing clients and prospective clients. For example,

• If you provide a beauty product, you could set up your auto responders to send out weekly hints & tips on how to stay looking young by using creams, gels or lotions.  
• If you are in PR or Marketing you could send out weekly tips on marketing techniques and point them towards your latest book on marketing etc. 
• If you are a training company, you can have auto emails weekly sending out snippets of information for students to help them with their studies, course work or remind them of deadlines 
• If you run a garage, you could send out email reminders for servicing or MoT tests due 

Weekly or annual messages like this are easily created then added to auto responders to generate traffic and customers.

Ideas:

We can work with you to help you with CATCHY SUBJECT LINES to improve opening/reading rates for your emails. You can add custom fields to your mailing list subscriber forms, e.g. first name, last name, how did you find us? Add bonuses, offers and download links to email content.

Improve your marketing

Within the system we provide Statistics to help you refine your message and target interested subscribers. For example: -

• Which links did they click through to and visit?  
• What is their area of interest?  

There are several types of statistical reports available using our email marketing system:

Newsletter Send Statistics:

You can View statistics about newsletter sending, including:

• the number of newsletters successfully sent,  
• the date sent and  
• how many newsletters were viewed (html only) 

Subscriber Statistics:

You can view information about individual subscribers such as

• subscription date,  
• clicked links, how often they have clicked the link and from which campaign (you may have more than one campaign going on at the same time) 
• the number of opened newsletters. 

Subscriber Dates:

You can view the number of subscriptions by

• day, 
• month  
• & year. 

Auto-responder Statistics:

You can View information about auto-responders including

• the number of email opens per campaign and  
• The number and frequency of clicked links. 

Mailing List Statistics:

You are able to View information about each mailing list including

• The number of subscribers,  
• Whether they are active or inactive,  
• Whether they have become confirmed or unconfirmed subscribers etc. 

Link Click-through Statistics:

You can View information about links & click-throughs' from newsletters and auto responders.

Forwarding Statistics:

You can View information about

• message forwarding or  
• ‘send to a friend',  
• how many times messages are forwarded,  
• who by etc. 

How do I pay for the service?

The email marketing service is provided on a monthly fee basis whether you do the campaigning or get us to manage and run them for you. If you opt for managing and running your own campaign we will provide you with a manual and email support. When we start the service we ask for two months payment by cheque and the balance of the twelve month campaign payments will be taken by standing order. It often takes up to two months for a standing order mandate to come into being which is why we ask for two months up front.

What do I have to do if I take up the mail Marketing Service?

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