Email Marketing Campaigns

Marketing in the 21st Century

The World Wide Web and Internet Technologies have changed the face of marketing perhaps for ever. Traditional methods of marketing are being dropped in favour of the new technologies which include that most used on all Internet technologies, namely Email.
 
As you may already know, most people spend more time reading their emails than they do surfing the web.
 
Email is one of the most powerful methods you can use to talk to visitors, potential customers, prospects and existing customers. By using email wisely, consistently and appropriately, you should see an increased response from your subscribers – that could be feedback, service enquiries, registrations for memberships/courses or more orders through your website/phone/fax services.

What are the main benefits from a well organised Email Marketing campaign?

What is an Email Marketing Campaign?

With a well run Email Marketing Campaign you can

• Improve your Marketing Skills  
• Improve your Marketing Responses 
• Improve your Search Engine ranking and presence on the Internet 
• Increase visitor numbers to your website 
• Generate Additional Sales Revenue 
• Increase your Profits 
• Save yourself time 
• Reduce the administration often associated with a marketing campaign through automation 
• Provide yourself with the ability to produce updates and additions instantaneously 
• Improve Client Relationship Management 
• Improve you existing client and prospective client awareness of your goods and services 

An Email Marketing Campaign is a focussed campaign designed to increase sales or Internet presence and importance.
 
Most campaigns offer goods or services but the really successful campaigns also provide information to existing clients and potential new clients which is interesting and non-threatening. A good campaign can make a small business look like a large company and provide excellent after sales service for customers.
 
A well designed campaign can save you time and money! The time you save can be spent on winning more sales, sending out orders and delivering services. Of course you will have to put some time in at the beginning of each campaign with us to set things up, but after that we run the campaign for you and you reap the rewards.

What is included in a Campaign?

Can it save me time and money?

Here are some suggestions

• A monthly, reader friendly newsletter to send to your clients and prospective customers 
• A quarterly magazine 
• Occasional seasonal offer notices 
• Occasional special offer notices 
• Occasional flyers and leaflets 
• Occasional articles about your firm, What you are doing, Your success stories, New innovations to existing products or services, New Product or Service announcements 
• Customer Tracking and reporting 
• Automatic email responses to, New orders, New subscribers, New customers 

Selections of these items in the left column are delivered in a planned campaign every month in a controlled, tracked and monitored campaign to tell you who is reading what and who is responding. Employing this type of package can save you time and money allowing you to get on with the real stuff of selling more goods or services.

Yes it can - Time saving automatic responses are set up to

• Send a welcome message to all new subscribers within minutes of them signing up no matter what time of day or night 
• We email a complementary copy of your latest newsletter, article or report to establish credibility and value in what you offer 
• We add people to your newsletter mailing list automatically or if you have multiple newsletters we let them choose which ones they will subscribe to 
• We send new customers an automatic email with follow up offers to boost your sales 
• We can enter their names in a prize draw a really good way to get people to give you their email addresses and permission to send items to them 
• We forward incoming email to any email account you designate so you can follow through on qualified leads quickly 
• We automate your customer service emails saving you time by sending pre-written email responses to frequently asked questions (FAQ's)